▶︎ See more: https://www.redbull.com/int-en/gee-atherton-rallying-ford-eeg-helmet
In partnership with Ford, World Rally Championship driver Elfyn Evans teaches mountain bike rider Gee Atherton how to turn his talents to rallying in time for Wales Rally GB, with a little help from expert psychologist Elias Mouchlianitis, a simulator and an ice bath.
Gee is rigged up to an EEG and races on the simulator before taking an ice bath, and repeating the exercise. Was he faster? Watch and see...
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