The Endura Story: 25 Years Of Speed

Founded in 1993, Endura has produced iconic clothing for some of cycling's most celebrated athletes and teams from Danny MacAskill and Alex Dowsett to Movistar and Cervélo Bigla.

In this film Endura's founder, Jim McFarlane, takes us through some of the moments that shaped Endura's rise to become a top cycling brand.

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